What is crafting?
Before interviewing my user I had no idea what crafting was, other than being used in the phrase “arts & crafts.” Crafting is a popular hobby with a long history and variety of activities that essentially is making decorative, useful things with your hands. There are a wide variety of projects a crafter can undertake that includes but is not limited to, knitted garments, lampshades, jewelry, felting, carpentry and pottery.
I conducted a 20 min interview with my assigned user and secondary research of popular craft related companies, apps and other digital offerings.
My crafters frustrations:
- I want easy access to expert feedback.
- I want to find projects to use with my scraps.
- Share my projects with others serious about crafting.
- Rid myself of excess material I don’t plan on using.
- Organize my excess materials and scraps.
My user also mentioned upcycling during our interview. Upcycling is the process of converting old or discarded materials into something useful, creative and often beautiful. With my users frustrations being unable to discard their old materials a connection and possible opportunities weren't hard to see.
Takeaways & crafter challenges
Retailer apps and crafting tutorial apps are plentiful but there main goals are to sell or teach. There's nothing to connect the community as a whole other than websites and forums (like
craftforum.com). Also, DIY Apps don't solve my crafter's main frustrations of clutter and organization problems.
There are item swapping apps, however none targeted to crafters. I believe that an exchange system for crafters might solve my user's frustrations. Organizing, getting rid of unwanted materials and receiving materials from others could work as a digital product/system.
Designing for convenience
Sorting, organizing and getting rid of things are somethings we all put off. Complexity would be the enemy in the design of this product. I wanted to make sure the navigation had no more 4 buttons or less and adding to the collection would be as simple as taking a picture and adding a label. Minimalism was key in design because a complex system with too many tasks would be ignored.
- More user testing
- Follow up interview with assigned user and other crafters
- Service design
- Look into product combining with social media platforms