UNDERSTAND

What is a connected car?

Wikipedia defines a connected car as “a car that is equipped with Internet access, and usually also with a wireless local area network.” However, there are a variety of connected car accessory devices on the market that deliver unique information to consumers.

We found, in our research, most accessory products in the connected car industry fell into two categories: OBD (onboard diagnostic) technologies that connect to a car’s diagnostic system and dashboard mountable technologies. The Camura Cam's direct competitors are closer the later, excluding Automatic.

We created a competitive analysis of companies with similar offerings and found competitors focused more on fuel economy, navigation, engine management, and roadside assistance. Finding information on the devices was not difficult; however, finding live demos and being able to test devices wasn't easy.



caruma-dashcam

Onboarding & IoT Best Practices

Luckily, we found Target's open house in San Francisco, which has a variety of IoT devices. At the Open house, it became obvious we needed a solid onboarding. This device introduces new features and requires interactive gestures, and onboarding would explain and design simple, clear cues that are easily recognized. We learned the importance of learnability, usability, and recognition when using an emerging technology product for the first time.



Finding the needs of drivers

60 online surveys, an extensive competitive analysis, 6 interviews and 3 contextual inquiries gave us the qualitative information we were seeking. The number one concern of participants was blind spot assistance. Participants ranked the following connected device features in order of importance: Collision detection, traffic and accident notifications, proximity warning, speeding notifications and lane change assistance. Entertainment and social media was the least important to motorists.


Surprisingly, interviewees were more excited for features related to safety and security than features related to connectivity and entertainment. Drivers stated they prefer not to interact with their phones and other handheld electronic devices while driving.



SPECIFY

Prioritizing the needs of motorists

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We analyzed and synthesized our research and created 3 personas that would benefit the most from using a Caruma Cam device.

Commuter - Parent who could benefit from safety of herself and her child, while commuting or sharing the car.
Tech savvy adventurer who could use the Caruma Cam to protect his high-end vehicle and other investments inside his vehicle.
Ride-sharer - Student, who could benefit from increased safety when earning extra money, working as ride share driver.

Necessary features

We carefully decided which features aligned with the promises promoted and were most viable for the launch of the MVP device. Research led us to believe security and safety were the most important, and any entertainment features could be added in the future feature, but were not necessarily viable for launch.

Prioritization-grid

DESIGN

Sketching for Data Review and User Involvement

To address the features most important to the participants, design should focus on safety and security. It is important to redesign the Drive/Park, the Timeline, and Alert Screen in case of break-ins. Drive the feature that allows users to monitor their vehicle and record their journeys. Timeline allows for users to review their drivings scores accumulated during their drives and make adjustments to their driving habits. The alert screen to notify and prompt users to take actions they see, depending on the situation.

caruma-drive-sketches
Connect and discuss although having different content had the exact same layout making it easy for users to complete tasks in the same way. We designed templates to create familiarity for the users, less work for developers and to maintain site congruency.
caruma-drive-sketches
Connect and discuss although having different content had the exact same layout making it easy for users to complete tasks in the same way. We designed templates to create familiarity for the users, less work for developers and to maintain site congruency.


EVALUATE

Testing for usability

Using a paper prototype and cardboard mock-up Caruma Cam, we tested our sketches and found some new issues that came to light and confirmed our assumptions.

When driving, users don't want added distractions, especially having to look at their phone. Drivers would rather review data, video recordings and scores at home at their leisure, not in their vehicle. Preferences and settings menus were not distinguishable enough. Users failed to see the connection between “drive mode” and the icon of a speedometer.



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Notifications: We wanted to give control back into the hands of users. With notifications of incidents users can see exactly whats happing to their automobile and select the action they feel is appropriate. With live view they can even just check on their vehicle for peace of mind.


caruma Skdrive-iterations
Drive/Park Mode:Our test proved drive mode to be a big distraction and an undesirable feature while driving. With the many things drivers need to concentrate on, live feed of driving habits seemed counter-intuitive and could even put drivers health at risk.


caruma Skdrive-iterations
Timeline/Trips: A lot of thought went into developing the timeline from which direction it would be read, to how to show different large time intervals. Two show intervals of time tabular menu was added and small trips are indicated by the lengths of bars on the timeline. Trips can be selected by tapping on the timeline to view unique information of the selected trip including badges, scores and number of clips/photos recorded.


caruma Skdrive-iterations
Video Clip Review: Video clips generated by incidents or user activated hand gestures are saved as clips for review later. An icon with a play button made the most sense and users quickly understood how to view clips in our tests.


caruma Skdrive-iterations
Profiles, Settings and Gestures For users who might share a car like our persona Gayle, individual profiles are absolutely necessary. It allows users to improve their driving habits, encourage safer driving for minors and set preferences within the app. The help menu was the most logical place for us to add the hand gestures for review. An about tab for privacy concerns and terms of services was also something we felt necessary for this pre-launch product.


Designing for Safety & Security over Connectivity & Entertainment

We created a simple, minimal designed app that interacts with the Caruma Cam hardware to assist the driver by providing user feedback at the appropriate times, without distracting users during their daily commute. We designed onboarding screens that introduce the hand gestures for manual recording with the Caruma Cam and prevent cold starts for new users.

The timeline gives users access to driving data at a glance with bar graphs and colors to indicate driving score results. Being able to glance at secondary drivers will put parents at ease, knowing their teen and young adult drivers are safe. Caruma Cam is an amazing product, and our possible solutions are only a glimpse of the opportunities this emerging technology will bring.

Solution: We created minimal, simplistic designs, using clear affordances to guide the user through specific tasks, with safety and security leading our design.



Initial Sketches

Onboarding

We created an onboarding screen that introduced recording hand gestures, allowed quick registration with Facebook or e-mail, and introduced the brand to new users.

This feature also allows personalization for multiple users.

Gesture instructions prevents cold starts when using gestures with the Caruma Cam for the first time.


Initial Sketches

Safety

We learned through our research and usability test that safety is valued above all else when people are driving. Users didn't want to add to the distraction heavy environment that exists in vehicle. However, people did want to know of their habits, review events, and have clips for insurance purposes.

Designed scrollable, visual hierarchy with clear visual cues to access events and access archived recordings. Decided tabular navigation gave users the clearest visual cues to access past data and prevent endless scrolling.Varying colors indicate high scored versus low scored trips and can be understood at a glance of the timeline.




Initial Sketches

Security

Second to the users’ well-being, people wanted to be notified of any suspicious activity and receive more than an alert to know something has happened. We added control to the user, so they could have instant connection to their vehicle investment and possibly deter theft or suspicious activity.

Created notification system that gives the user the power to take actions they feel as appropriate to the notification.

The buttons were placed in order of severity of the event taking place and distance reach of the thumb.


Initial Sketches

Always Connected To Your Investment

Caruma Cam's "Park Mode" gives users reassurance when they are away from their car. Users can quickly view their car's location and around its proximity. Parents can check on minors when concerned about their location. Parents also have the reassurance of checking their secondary driver's driving habits and recorded events in the profile tab.


Initial Sketches

Become a better driver

Caruma Cam's "Park Mode" gives users reassurance when they are away from their car. Users can quickly view their car's location and around its proximity. Parents can check on minors when concerned about their location. Parents also have the reassurance of checking their secondary driver's driving habits and recorded events in the profile tab.